Martech Architect - Canada (Remote)

Info-Tech Research Group delivers impartial, highly pertinent IT research, enabling CIOs and IT leaders to make well-informed, strategic decisions. We are currently serving over 30,000 professionals and collaborate closely with IT teams, equipping them with actionable tools and expert guidance to drive measurable results and enhance technology initiatives and organizational processes.

Why join us?

• We pride ourselves on consistent year-on-year growth, with double-digit growth even during a global pandemic.
• We are in the Top 3 on LinkedIn's Top Companies List in Canada.
• Info-Tech fosters a growth-focused, entrepreneurial culture with unlimited opportunities for professional growth and development.
• We provide financial support for professional development and training.

About the role

The Martech Architect bridges marketing strategy and technical execution — designing how data, automation, and personalization flow across platforms. This role aligns Salesforce Marketing Cloud (or related tools) with CRM, Data Cloud, and web ecosystems to deliver unified customer experiences.

Key Responsibilities

• Design the integration architecture across CRM, Marketing Cloud, and data platforms.
• Define audience segmentation, data activation, and campaign automation strategies.
• Work with marketing and data teams to align journeys, triggers, and KPIs.
• Establish governance for marketing data models, consent management, and API usage.
• Recommend and implement Martech stack enhancements aligned with business growth.

Required Qualifications

• 6+ years in marketing technology architecture or CRM integration.
• Hands-on experience with Salesforce Marketing Cloud, Account Engagement, or similar.
• Strong understanding of first-party data strategy, CDP concepts, and API integrations.
• Ability to translate marketing goals into technical automation frameworks.

Preferred Skills / Nice-to-Haves

• Experience with Data Cloud, Journey Builder, and Marketing Cloud Personalization.
• Familiarity with analytics and attribution models.
• Understanding of privacy frameworks (GDPR, CASL, CCPA).
  

Language Skills: Bilingual proficiency in French, Spanish or German is nice-to-have to support our diverse client base across North America and globally.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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