Communications Director

Communications Director

• Provide strategic and tactical PR contributions while leading the team and its initiatives including developing communication materials/assets as well as managing media relationships
• Support live titles, launch new titles and partner with international operators supporting games in various markets and on various platforms
• Champion robust PR activations from concept to execution including the strategic planning, creative guidance, project management, tactical channel execution and reporting
• Manage an annual budget and four external agencies operating across various international markets
• Create multilevel marcomm consumer campaign plans and champion promotions from end-to-end through critical and creative thinking achieving service growth
• Formulate long-term communications strategy and plan for DE and its games by managing owned studio comm channels including the corporate website and social media account
• Partner with the marketing, multimedia and events team to leverage both virtual and real world events including the large, annual Warframe fan event, TennoCon
• Transform product marketing strategies into robust multi-level communication campaigns that effectively deliver key messages to target audiences with entertaining and informative methods
• Coordinate with the Warframe marketing, community, editorial and development teams to conceive, plan and execute campaign strategies and multi-million dollar campaigns that grow the Warframe brand -- acquiring new players and retaining existing players
• Enable a team of talented product marketing managers, development, multimedia, and agencies to create impactful engagement programs that delight and engage players
• Coach and mentor the Snr Marketing Communications Manager who is responsible for developing the influencer and creator strategy, planning, research, outreach and relationship management
• Explore ways to create new partners, leverage new channels and integrate new tools to improve performance of existing channels and to expand influencer and creator capabilities
• Identify international opportunities and key partners to grow operations beyond North America

• BA in Communications, Journalism, English, Marketing or a related field
• 8+ years experience in a comparable PR, Communications, Strategic Planning, Product or Brand Marketing role in the games industry; 1-2 years in the Games-as-a-Service market required
• Established relationships with press and key industry professionals
• Creative and compelling writer
• Strong verbal, written and interpersonal communication skills
• Strong organizational and project management skills including budget management
• Ability to manage performance tracking and provide reports to stakeholders
• Deep understanding of positioning, brand, and promotional strategies
• Exposure to digital marketing, social media and content creation strategies
• Direct or indirect management of influencer/creator programs and channel exposure
• Clever, innovative personality with a passion for gamer culture
• Extensive knowledge of games and the game industry markets – including player audiences, genres, preferences and trends