Senior Website Specialist

About the job

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture.

As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals.

We’re actively searching for our next team member for the position of:

Senior website specialist

As a member of our team, you will Oversee the management and optimization of TMI’s global website to enable global business and brand success.

Responsibilities Include

website strategy

• Own the vision for TMI’s CMS as an enabler of brand health and commercial success
• Recommend goals and targets to accelerate commercial success via the website (e.g. brand discovery and consideration, subscriptions, eCommerce enablement)
• Monitor the industry and competitors to identify trends and best practices and ensure TMI’s website reflects industry standard
• Propose business cases for platform investments and timing for implementation, including integrations
• Research and understand user behavior to ensure site structure and layout drives usability, performance, and advances the user on their journey
   

• Implement policies for user access roles and permissions for both internal and external stakeholders, including development sandboxes, the CMS, and analytics
• Manage processes and workflows to maintain effective site structure (architecture, navigation, schema), content publication, and quality assurance; which includes considerations for multiple languages and locales
• Create and implement design systems and components to ensure the website is engaging, responsive, and aligned to brand standards; such as page layout templates, colors, fonts, and icons
• Ensure the website is optimized for performance, including page speed, crawlability, and indexing
• Implement consistent standards for taxonomy, metadata, and data capture, including tagging, tracking, attribution and naming
• Ensure the website complies with data privacy and accessibility requirements
• Deliver training and onboarding for new and existing users, including platform use, updates, and process changes
   

• Define capabilities, requirements, user stories and product backlog items
• Manage the product backlog, collaborating across IT, MarComm, Portfolio and Sales to ensure priorities are delivered in a timely fashion; including features, integrations, and bug fixes
• Manage website operations and ensure the CMS is usable for content authors
• Ensure the website is effectively integrated with the rest of the MarTech stack, including CRM, DAM and analytics
• Coordinate platform upgrades and issue resolution as needed
• Manage release notes and training materials
   

• Use data to identify UX issues, broken journeys, or underperforming content
• Manage page redirects and regularly audit for broken links
• Monitor and improve the website’s health and overall performance
• Support and/or participate in reporting and insight delivery to partners in Sales, Portfolio, and MarComm to enable ongoing delivery against business objectives
   

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.
   

• Degree or Diploma in Marketing or Business Administration or a related field of study
• 8+ years of experience in marketing or a related field
• Experience managing a corporate website; multi-language/locale preferred
• Advanced acumen working in Content Management Systems (CMS), Drupal preferred
• Knowledge of user experience (UX) and accessibility best practices
• Exceptional user research and empathy skills, able to understand user needs and translate them into useful solutions
• UI or graphic design skills and tools (e.g. Figma)
• Knowledge of site structure and technical SEO
• Advanced proficiency in website analytics and tools, including Google Search Console, Google Analytics, and Google Tag Manager
• Exceptional collaboration and relationship management skills
• Prior experience as a scrum master or project management an asset