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Marketing and User-Acquisition Manager

by Big Viking Games

Location: London, ON
Date Posted: Aug 05, 2023
Big Viking Games

Job Description

Marketing and User-Acquisition Manager


A Little About Us

Making fans - That’s what we’re all about! Since our humble beginnings in 2011, these two words have driven Big Viking Games to the success it is today. We are a fully remote company and we are masters in the free-to-play mobile and social gaming markets. In this short time, Big Viking Games has proudly amassed millions of loyal fans across its popular titles with no signs of slowing down. We believe by investing in our employees and in new technologies, such as HTML5, we can continue our success for years to come. With that in mind, we are on the hunt for exceptional talent to join our growing team, and that’s where you come in!


The Nitty Gritty

We are looking for a creative and talented Marketing & User Acquisition Manager to lead our marketing efforts for our games, YoWorld and FishWorld. Working closely alongside our product and content management teams, you will be responsible for the end-to-end execution of the entire lifecycle of our global marketing efforts, including managing, launching, promoting, and sustaining our portfolio of games.


The Duties:

  • Build and execute BVG’s product marketing plan for our YoWorld and FishWorld products
  • SWOT analysis
  • Target marketing efforts by geography, player-profile, and customer status (new/current/lapsed players of our games)
  • Utilizing marketing channels, including Discord and other social media accounts (Facebook, Instagram, Twitter, etc.)
  • Email marketing campaign targeting and execution
  • Beamer product marketing system implementation
  • Own our user-acquisition budget
  • Provide detailed marketing results reporting to BVG’s management team
  • Identify our game’s target audience, segmentation, values, and selling points, then build marketing campaigns across all appropriate channels
  • Conduct market research, benchmarks, polls, and consumer studies
  • Define and direct the creation of promotional tools for our games, including videos, web assets, screenshots, descriptions and visuals
  • Analyze marketing campaign results, identify points for improvement, and take action on the insights, including:
    • A/B testing strategies
    • Building user flows
    • Building growth models
  • Work closely with Product, UX, Technology, and Community teams to design and execute growth experiments and campaigns




The Must Haves

  • Extensive experience in marketing technology services, including:
    • Marketing CRMs
    • Email marketing
    • Social media management
    • Marketing automation
    • Blogging
    • Ads management
  • Familiarity with the use of AI services across marketing
  • Approach marketing as both an art and a science: crafting aesthetically pleasing campaigns/branding/assets while relentlessly measuring and improving the effectiveness of campaigns and strategies
  • 3+ years of digital marketing experience with a focus on user growth and retention
  • Practical experience in growing user bases, as well as retention
  • Effective presentation skills to communicate complex ideas to various audiences
  • Ability to conduct quantitative analysis, generate insights, and design marketing tests/experiments


The Nice to Haves

  • A passion for games!
  • Strong experience in the practical uses of AI in product marketing


The Loot:

  • Health, Dental, Vision Benefits
  • A generous amount of Paid Time Off (Vacation, Personal Days, Sick Days, Family Leave)
  • Competitive Salaries
  • Professional Growth
  • Health & Wellness Benefits (Employee Assistance Program, Monthly Spending Account, Wellness Initiatives, Perkopolis)
  • Vikoins (Peer Recognition Program & Rewards)
  • Stock Options
  • Group RRSP
  • Frequent remote events/meetings to stay connected with your peers and share company updates
  • 100% remote work environment

Becoming a Viking:

Are you cut from our cloth? Does the idea of working for a gaming company and doing what you love every day get you so excited you kind of want to scream? Great! Send us your resume and cover letter, along with a link to your portfolio.

Big Viking Games is committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process.


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