Senior Digital Marketing Manager

About the job

Position Summary

At Red Rhino, you'll have the opportunity to shape digital growth strategies for an incredibly diverse portfolio of organizations, from ambitious local businesses to national brands, international organizations, franchise systems, manufacturers, professional services firms, retailers, tourism destinations, non-profits, and emerging market leaders.

Rather than focusing on a single company, product, or industry, you'll be exposed to a constant stream of new business challenges, customer behaviours, technologies, and growth opportunities. This role is ideal for a senior digital marketing leader who thrives on variety, enjoys solving complex business problems, and wants to make a measurable impact across multiple sectors while collaborating with some of the brightest strategists, creatives, developers, and marketers in the industry.

Core Responsibilities

• Digital Campaign Optimization & Management
• Manage and optimize paid search and performance media campaigns, including:
• Google Ads & Microsoft Ads (Search, Shopping, PMax, DemandGen, YouTube)
• Paid Social (Meta, LinkedIn, TikTok, Pinterest, Reddit, etc.)
• Monitor trends and adjust strategies to maximize traffic quality and conversion rates.
• Work with the team to ensure campaigns follow a test-and-learn optimization methodology to maximize results
• Implement budget pacing, bid strategies and appropriate automation

Next-Gen Search & Organic Visibility (SEO, GEO, & AEO)

• Traditional & AI Search: Drive organic visibility across traditional search and emerging AI platforms (Google AI Overviews, Perplexity, ChatGPT).
• LLM Optimization: Leverage entity-based SEO, structured data, and conversational search tactics to secure authoritative citations in AI outputs.
• Next-Gen Measurement: Track and measure brand presence and share of voice beyond standard SERP rankings.

CRO and landing page performance

• Strategize, advise & contribute to the concepting of landing pages that support all digital advertising campaigns.

Martech Automation & Analytics, Insights & Reporting

• Own the digital measurement and outcomes in: Google Analytics (GA4) and ad platforms, Multi-touch attribution modelingk, KPI dashboards (AgencyAnalytics) that translate performance into business outcomes
• Tag management (GTM), tracking, attribution, and analytics
• Lead weekly and monthly performance reviews (as required by agency/client), interpreting data to surface actionable insights. Participating in client meetings as required.
• Oversee agency reporting to ensure quality and value for clients. Identify key wins and selling opportunities while pointing out areas of improvement or performance deficiencies.

Email Marketing & CRM Management

• Lead the development and execution of targeted email campaigns for lead nurturing and demand generation.
• Optimize segmentation, content, and automation strategies to improve engagement and conversions.
• Manage leads to ensure communication is being sent to the correct audience for the campaigns.
• Provider leadership, guidance and hands-on execution on client CRM platforms implementation. Specific experience in HubSpot and Salesforce is an asset.

Digital Strategy & Innovation

• Lead the writing of comprehensive digital media plans and strategies, in collaboration with Account Lead and Account Manager input that are aligned to client's business goals.
• Establish campaign roadmaps, KPIs and performance benchmarks for all digital marketing campaigns.
• Define cross-channel strategy across SEO/GEO, SEM/PPC, paid social, display, programmatic, CRO, analytics, email automation, and emerging digital channels
• Drive innovation by evaluating new platforms, AI tools, and emerging digital opportunities

Client Leadership & Agency Growth

• Serve as a client-facing knowledge expert, presenting strategies, insights, and performance updates
• Support the Sales & AM team in:

Proposal writing

Pitch presentations

Digital audits and strategic roadmaps

Pricing digital retainers, SOWs, and media budgets

• Drive client expansion through proactive opportunity identification and strategic recommendations

Success Metrics (KPIs)

• Client Performance: ROAS, CPA, lead volume, SEO visibility, organic growth, conversion rates
• Revenue Impact: Digital retainer growth, client expansion, net revenue retention
• Operational Excellence: Campaign efficiency, delivery timelines, quality assurance, margin protection

Required Skills & Expertise

Technical

• 8+ years in digital marketing
• Expert in Google Ads, Meta Ads, GA4, GTM, SEO toolsets (e.g. Semrush, Ahrefs, ScreamingFrog, etc.), CRM integrations, landing page optimization platforms
• Deep understanding of attribution, analytics, privacy regulations, and tracking
• Experience scaling media budgets profitably ($50K–$2M+/month)

Strategic

• Strong grasp of full-funnel marketing, audience strategy, media planning, and revenue outcomes
• CX, experimentation, and data-driven decision making

Communication

• Executive client engagement, storytelling with data, proposal development, and strategic thought leadership