Digital Marketing Analyst

If you are looking for an opportunity to join a team that is transforming its digital experience through data insights, this role is for you!

Key Information

Employment Status: Full-time

Job Type: Hybrid – In office with flexibility to manage your work schedule with up to 8 days per month to work from home.

Location: London, Ontario

Vacancy Type: This position is for an existing vacancy

Please note that we have two operating entities in Canada, CARFAX Inc., and CARFAX Canada. This position is with CARFAX Canada.

Position Summary

As part of the Consumer Marketing team, the Marketing Analyst will be responsible for driving business results for our primary web property, carfax.ca, through the development, execution, and analysis of data. This will include leading digital marketing analytics implementation as well as collecting, interpreting, and analyzing data within the CARFAX Canada digital ecosystem to deliver actionable insights and strategies to drive the business forward. This role will also work in partnership with our Research & Insights team to conduct consumer research and analyze data. This individual will collaborate closely with stakeholders across the business to provide insights to fuel strategic discussions and the implementation of data-driven recommendations by leveraging website analytics, search engine optimization (SEO) performance, heat maps, A/B testing, consumer research and personalization.

Position Responsibilities

• Leverage data, market insights, and analytical tools to identify new opportunities that enhance return on investment (ROI)
• Analyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experience
• Communicate the effectiveness of new product launches, campaign launches, and site changes
• Implement and maintain digital analytics tools (Google Analytics, Adobe Analytics, Hotjar)
• Create and deliver presentations and reports to communicate findings to stakeholders
• Analyze quantitative and qualitative insights from surveys, user testing, interviews, and other research methods to identify trends, pain points, and opportunities that inform marketing strategy conversion
• Supporting other research, insights, and analysis work as required
• Stay up to date on the latest web analytics trends and technologies

Position Requirements

• 2-4 years of experience with digital analytics and measurement
• 1-2 years of experience Adobe Analytics and Adobe Launch
• Post-secondary education in Marketing, Business, or a related field
• Working knowledge of Google Analytics, and Google Tag Manager
• Highly analytical, detail oriented with strong business acumen and foresight
• Excellent verbal and written communication skills with the ability to influence through data story telling
• Skilled in compiling data from multiple sources and visualizing insights
• Demonstrated enthusiasm for conducting research, analyzing data, and turning results into action • Solid understanding of the digital analytics process from strategy to tagging/implementation to reporting
• Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
• Experience with conversion rate optimization (A/B Testing and or Personalization) is considered an asset.
• Experience with SEM Rush, Google Search Console, or other SEO tools is considered an asset.

Compensation

At CARFAX Canada, we believe in fair, transparent, and equitable compensation. This role has an annual salary range of $76,000.00 - $102,000.00 CAD. This role is also eligible for an annual performance-based bonus.

We recognize that every team member brings unique skills and experience. Compensation for this role will reflect your skills, experience, and career progression - whether you are developing and growing in your role or bringing extensive expertise to the team.

Perks & Benefits

At CARFAX Canada, we believe in total rewards and creating an exceptional employee experience. In addition to competitive compensation, our team members enjoy:

• Weekly, free catered lunches at the office
• Flexible work that allows us to prioritize work-life balance
• 4-day summer work weeks
• A state-of-the-art collaborative environment at our head office at 100 Kellogg Lane, London Ontario
• Exceptional benefits that take effect day one of employment
• Flexible employee wellness funding,
• Company matched pension program
• Parental leave top-up benefits
• Paid volunteer days
• The list goes on!

Questions about compensation and the many perks and benefits of working at CARFAX? Ask us during the process - we can’t wait to hear from you!

Please note, some benefits may be subject to eligibility for employees.

Equal Opportunity Employer

CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email hr@carfax.ca.

If you are interested in applying for this position, please visit our website https://www.carfax.ca/careers. Applications will be accepted until February 20, 2026.

We thank all applicants for their interest; however only those selected for an interview will be contacted.

About Us

CARFAX’s mission is to help millions of people shop, buy, service and sell used cars with more confidence. As a leader in vehicle history and valuation, CARFAX provides impartial and comprehensive information for consumers and the automotive industry. CARFAX‘s Canadian headquarters in London, Ontario supports Canadian and U.S. markets, drawing on billions of data records from thousands of sources, enabling used vehicle buyers and sellers to make informed decisions. CARFAX is consistently recognized as a top employer and business. CARFAX is a part of S&P Global (NYSE: SPGI). Find out more at www.carfax.ca and connect with CARFAX on Instagram, Facebook and LinkedIn.

S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.

Our values serve as the foundation of our culture by helping inform the actions and behaviours that make us successful. We strive to integrate these values into how we collaborate, navigate challenges, and make decisions daily.

Objective – Guided by facts, driven by results.

Transparent – Clarity through open and honest communication.

Customer advocate – Putting the customer at the center of everything we do.

Solutions oriented – Turning challenges into opportunities.

Integrity – Where honesty meets action.