Digital Strategy Lead Remote - Remote Candidates Welcome

Our growing Digital Marketing team is passionate about creating world-class advertising campaigns for our client partners and we’re looking for a Strategy Lead to join our Calgary team to set strategic direction for two large clients in the portfolio. The ideal candidate is a self-starting, results-driven professional looking to further their own career and education with constant innovation. They are comfortable communicating with others in a team environment, providing strategic leadership and working directly with clients. The ideal candidate is never satisfied with the status quo and seeks to improve existing products and processes.

Why is Arcane the right place for you? 

Our team was recognized by Google and given the 2018 Search Innovation Award for all of the Americas due to our commitment to best practices, strategy and search leadership, and we continue to be on the leading edge of digital marketing. We were recently awarded the 2021 Google Premier Partners award in Canada for Diversity, Equity, & Inclusion, because of our commitment to inclusive campaigns, and business practices. Our status as a Premier Partner with Google also means opportunities to expand your skillset and knowledge through exclusive, invite-only events and regular meetings with assigned reps! If you share this passion for Digital Advertising we want you to join us on this journey. 

Duties & Responsibilities 

• Act as a thought-leader within the Digital Marketing discipline at Arcane and educate their peers on strategic thinking.
• Provide DM Leadership, strategy and oversight of two of Canada’s top tier eCommerce brands, acting as the main DM point of contact and strategist for those accounts. 
• Help to oversee media spend tracking across the agency to ensure limited risk for Arcane.
• Participate in monthly DM knowledge share meetings, facilitating conversation and encouraging creative and critical thinking.
• Conduct ad-hoc reviews of campaigns and strategies for clients and provide insights and strategic recommendations to the team and/or to the clients.
• Oversee and provide thought leadership for Quarterly Business Reviews (QBRs), annual account plans, strategy presentations, as needed, for clients.
• Prepare media plans, projections, and marketing strategies to meet and exceed client goals.
• Prepare ad-hoc reports to solve client-specific problems, or uncover opportunities.
• Facilitate cross-discipline collaboration and refine marketing strategies for success with other team leaders.
• Support the Sales team in pursuing new business opportunities for the agency. 
• Analyze the outcomes and performance of campaigns and offer insights and impactful recommendations for clients.
• Provide creative digital marketing solutions to maximize return on investment, identifying opportunities of retainer and project revenue growth in existing accounts.
• Research emerging trends and opportunities in digital marketing and provide thought leadership and perspective for adoption where appropriate.

Our Ideal Qualifications & Skills 

• 5+ years in a digital advertising role.
• In-platform expert with Google Ads (Search, Shopping, Display, YouTube), Google Analytics, Facebook Ads, and other core Digital Marketing channels.
• Experience with SEO, email marketing, as well as buying ads through DSPs like The Trade Desk, Amazon DSP, direct paid campaign management on platforms like Twitter, TikTok, Pinterest, and others.
• Experience with paid media planning and paid digital marketing strategy.
• Demonstrable experience leading and managing SEO/SEM, paid social media and/or paid display digital advertising campaigns.
• Analytical thinking – can translate data into actionable insight; critical thinker and problem solver. Ability to translate strategies and turn complex ideas into practical, actionable marketing campaigns across multiple projects.
• A strong technical background with the ability to manipulate datasets into digestible formats such as presentations, executive summaries, and other data dissemination products.
• Highly creative thinker  with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate, and convert.
• Problem-solving mentality, with a constant focus on finding new and innovative solutions to both customer and company challenges.
• Strong business acumen with a high sense of curiosity to drive the business forward and grow.
• Strong communication, interpersonal, and collaborative skills and the ability to work in a team environment.
• Ability to thrive in a fast-paced and deadline-driven environment with limited oversight.
• Calm under pressure. 
• Client service mindset. 
• Consistently looking for ways to improve own knowledge of the industry, and its ever changing trends.

Check Out Some of Our Work Perks:

• 4.5 day work week (who doesn’t love a half-day Friday?)
• Competitive vacation time with an additional 10 personal days (for sickness, moving, mental health day, etc.).
• Birthday day off & day of observance day off, plus a special Arcane Day.
• Professional Development Opportunities.
• Variable Compensation in addition to salary.
• Menstrual budget for all employees to use for themselves or someone in their life.
• DEI training as part of onboarding, regularly scheduled programming for development and learning (Arcane U).
• A benefits package that is inclusive of a wellness spending account and increased coverage for mental health.
   

We sincerely thank all candidates who apply; however, only those selected for an interview will be contacted.
 

About Arcane

Evolve or perish, there is no other option. Arcane is the original digital-first agency. Our clients sell more.

Arcane welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.
 

Arcane Digital Inc. is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.

Arcane Digital Inc. is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.