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This posting has expired and applications are no longer being received and this job does not show up on the main job list.
| Position Type: | Full-time |
| Location: | London, ON |
| Date Posted: | Mar 21, 2023 |
Job Description
ASICS Apps lives by ASICS’ founding philosophy, "Anima Sana In Corpore Sano” or “A Sound Mind in a Sound Body.” We believe in the positive benefits of movement and aspire for people all over the world to live healthful and happy lives in both body and mind.
The ASICS Apps provide digital services and goods focused on helping runners and running events every step of the way. To strengthen our commitment to runners, we are expanding our investment in endurance-related digital services, such as endurance event technology (Race Roster), leading mobile running app (the ASICS Runkeeper app), and other exciting platforms that will help us better serve the endurance industry. Combined, these projects and products makeup ASICS Apps.
Our mission?in the past, today, and into the future?is to contribute to a healthful and sustainable society and to bring joy to the people of the world through movement. Movement is an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!
The ASICS Apps provide digital services and goods focused on helping runners and running events every step of the way. To strengthen our commitment to runners, we are expanding our investment in endurance-related digital services, such as endurance event technology (Race Roster), leading mobile running app (the ASICS Runkeeper app), and other exciting platforms that will help us better serve the endurance industry. Combined, these projects and products makeup ASICS Apps.
Our mission?in the past, today, and into the future?is to contribute to a healthful and sustainable society and to bring joy to the people of the world through movement. Movement is an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!
Position Overview
As a Digital Engagement Specialist you will help build out Runkeeper engagement opportunities for ASICS regions, global teams and events. You will be responsible for coordinating projects for the Runkeeper team. Your primary responsibility will be to build in-app Challenges within the Runkeeper Content Manager System (CMS) including setting criteria, uploading assets, inputting copy, selecting eligible countries, adding terms and conditions, setting campaign dates, submitting localization requests for Challenge material, and handling challenge QA for preparation for launch. You will be relied upon for briefing incoming projects for the Runkeeper challenge tool, communicating with all stakeholders on project status, and ensuring successful launch for projects. Day-to-day, you will work closely with localization to ensure assets are quality and free of error, providing feedback to the creative team on assets and launching associated communications with other marketing managers. This role will be technical and requires intensive training on Iterable, our email platform tool, Stensul, our email template creator, and the Runkeeper Challenge internal CMS.
Product Line
This role will be working on the Runkeeper product line.
Work Location
The successful candidate for this role can be either a satellite employee (working 100% remotely from a designated location within Canada or US). Or, a hybrid employee (flexibility to work in the office or from home at a location within 75km/75 miles from the London, ON/Boston, MA office).
Responsibilities
As a Digital Engagement Specialist you will help build out Runkeeper engagement opportunities for ASICS regions, global teams and events. You will be responsible for coordinating projects for the Runkeeper team. Your primary responsibility will be to build in-app Challenges within the Runkeeper Content Manager System (CMS) including setting criteria, uploading assets, inputting copy, selecting eligible countries, adding terms and conditions, setting campaign dates, submitting localization requests for Challenge material, and handling challenge QA for preparation for launch. You will be relied upon for briefing incoming projects for the Runkeeper challenge tool, communicating with all stakeholders on project status, and ensuring successful launch for projects. Day-to-day, you will work closely with localization to ensure assets are quality and free of error, providing feedback to the creative team on assets and launching associated communications with other marketing managers. This role will be technical and requires intensive training on Iterable, our email platform tool, Stensul, our email template creator, and the Runkeeper Challenge internal CMS.
Product Line
This role will be working on the Runkeeper product line.
Work Location
The successful candidate for this role can be either a satellite employee (working 100% remotely from a designated location within Canada or US). Or, a hybrid employee (flexibility to work in the office or from home at a location within 75km/75 miles from the London, ON/Boston, MA office).
Responsibilities
- Review creative assets and provide feedback as necessary
- Work with localization team on Crowdin process to build and execute campaigns
- Use Customer Relationship Management (CRM) platforms (Stensul and Iterable) to build and deploy Challenge communications
- Facilitate the Quality Assurance (QA) process with internal stakeholders for Challenges and related communications
- Launch Challenges and related communication free of error
- Proactively identify opportunities to increase participation in Challenges
- Analyze Challenge performance using key insights to draw learnings and iterate on feature Challenges
- Report on engagement rates and responsible for performance readouts
- A/B test Challenge communications to enhance communication with users
- Attend retros for marketing campaigns
- Collaborate with the Digital Activation, Brand Engagement, and Marketing teams
- Monitor and communicate challenge build status updates to project manager and marketing managers to ensure deadlines are met
- Responsible for learning new Content Management Systems to assist in building out challenge activations as the Runkeeper product team scales our existing technology
- Help facilitate and configure additional Runkeeper activations via event registration platforms as needed
- 3+ years of marketing or customer success experience, preferably in a fast-paced environment
- Experience working with a global brand, audience or clients
- Apt for technology with a drive to deep-dive into tech platforms
- Problem-solver and willing to proactively troubleshoot technical issues
- Excellent communicator (both verbally & written)
- Detail oriented and comfortable with analyzing large data sets
- Effective project management skills with an ability to juggle a variety of priorities simultaneously
- Genuine interest in learning the Runkeeper business
- Foundational understanding of the Runkeeper app
- Deep understanding of the running and event registration industry
- Experience working with clients or customers
- Excitement for an opportunity to work in marketing and to think creatively
- Relevant Industry Experience
- Demonstrated ability to problem solve
- Effective completion and timeliness of assigned tasks
- Efficient use of time and resources
- Continuously learning and improving in your role
- Quality of work performed
- Ability to communicate effectively with other employees at all levels of the organization
The successful candidate for this role will become an employee of Race Roster North America Corporation (doing business as ASICS Apps Canada), a subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offences, genetics, disability, age, marital status, family status, veteran status, or fitness level.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
Apply
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offences, genetics, disability, age, marital status, family status, veteran status, or fitness level.
Accommodations are available on request for candidates taking part in all aspects of the selection process.
Apply