Strategic Partnerships Advisor
ABOUT EVENTCONNECT
At EventConnect, we’ve built a team of sports and technology enthusiasts who work daily to support our partners. Our product connects event organizers, hotels, and cities, offering a better way to manage communication, marketing, in-depth reporting, and everything in between.
EventConnect's head office is located in downtown London, Ontario. Our workspace is open, fun, and filled with productive energy. We value teamwork, integrity, innovation, professionalism, and reliability. These values promote and foster cross-departmental collaboration to enhance our partners' and customers' experience and service.
EventConnect is a hybrid work environment that allows employees to work both in the office and remotely.
EVENTCONNECT OFFERS
- Competitive salary and benefits
- A casual but energetic work environment made for today’s workers
- Performance-driven culture
- Growth opportunities
- Remote Work: IT equipment provided
- A culture of teamwork, celebrations of success, social gatherings and goal-oriented wor
ABOUT THE ROLE
The Strategic Partnerships Advisor is a client-facing, sales-oriented role focused on onboarding, relationship development, and revenue growth. This position plays a critical role in guiding new partners through the early stages of the sales cycle and onboarding experience—setting the foundation for long-term success, retention, and expansion.
You will work closely with prospects and newly signed clients, delivering product demos, managing onboarding, identifying growth opportunities, and supporting the transition from sales to operations. This role is ideal for someone who thrives at the intersection of sales, relationship management, and customer success.
RESPONSIBILITIES
Sales & New Business Development
- Own inbound website demo requests and guide prospects through the sales cycle
- Conduct outbound prospecting using approved lead lists to generate new opportunities.
- Build, maintain, and manage prospect and partner records in HubSpot.
- Support sales initiatives through product demonstrations, technical setup, and discovery.
- Identify high-value prospects, VIPs, and event owners engaged with the platform.
- Research competitors and stay informed on industry trends and market opportunities.
- Assist in developing and executing sales and marketing communication strategies.
- Support the re-engagement of dormant or re-integrated partners.
Partner Onboarding
- Lead onboarding for new EventConnect and HousingConnect partners.
- Ensure all onboarding milestones are completed to support long-term partner success.
- Deliver training, best-practice resources, and follow-up materials to the partners.
- Configure event- and association-specific settings within the platform.
- Support payment processing setup for EventConnect registrations.
Cross-Functional Collaboration
- Work closely with Sales and Operational teams to ensure a seamless partner experience.
- Assist strategic partnership team members with demos, scheduling, scoring, and technical needs.
- Contribute to training materials, documentation, and instructional videos.
- Participation with a rotating on-call schedule for the company emergency phone line.
Qualifications
- University or College degree
- Proven experience in sales, account management, or partnership development
- Strong ability to build, manage, and grow client relationships
- Knowledge of the youth and amateur sports industry is an asset.
- Knowledge of the hotel industry, brand standards, and hotel contracts is an asset
- Excellent verbal, written, and presentation skills
- Strong interpersonal and customer relationship skills
- Comfortable working in a fast-paced, performance-driven environment
- Detail-oriented with strong problem-solving skills
- Experience with CRM tools (HubSpot, Zendesk, or similar) preferred
- Comfortable learning and working within proprietary software
- Ability to work independently and collaboratively
- Willingness to work in the office as part of a hybrid model
This is an internal job posting only. To apply for the position please complete the following steps and upload your document by end of day, Thursday , February 12th
Application Process:
- Walk us through how you would handle an inbound demo request from start to close. What are your steps?
- How would you approach outbound prospecting without sounding spammy?
- What makes a product demo great (and what makes one painful)?
- Describe how you would onboard a new partner in their first 30 days.
- What does a successful onboarding experience look like to you?
- How would you handle onboarding when the partner is behind schedule and the event date is approaching fast?
- What excites you about working in the youth/amateur sports event industry, and in particular, this role?
- What do you think event organizers care about most when choosing a platform like EventConnect?
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