Manager, Marketing

Position: Manager, Marketing

Location: London, Ontario

Position Type: Full-time, 3-year Ivey Business School Foundation renewable contract.

Hiring Range: $74,800 - $93,551 

Application Deadline: Sunday, July 20th, 2025 at 11:59 PM

 

About Ivey Business School:

Ivey Business School acknowledges and respects the traditional lands of the Anishinaabek, Haudenosaunee, Lunaapéewak, and Attawandaron peoples, where Western University and Ivey Business School are located. This land continues to be home to diverse Indigenous peoples, whom we recognize as contemporary stewards of the land and vital contributors of the community.

Ivey Business School (www.ivey.ca) at Western University (www.uwo.ca) is Canada’s leading provider of real-world, case-based business education. Drawing on extensive research and business experience, Ivey’s faculty provides the best classroom experience, equipping students with the knowledge, skills, and capabilities they need to confidently take on today’s leadership challenges and opportunities through Case-Method Learning. Ivey offers undergraduate and graduate degree programs, as well as Executive Education at campuses in London, Toronto, and Hong Kong.

The Ivey Online team at the Ivey Business School Foundation is a dynamic and integral part of the institution's commitment to innovation in business learning. Our team collaborates with experts and faculty to craft online and in-person classroom experiences using cutting-edge educational solutions. We focus on developing best practices to ensure the delivery of up-to-date and impactful course material, using AI first principles. Ivey Online contributes to Ivey's digital transformation journey through processes, products, and fostering collaboration. Our growth has been guided by three pillars: innovation, implementation, and maintenance. Serving all programs, Ivey Online and EdTech's resources extend to various departments in support of Ivey's Bold Ambition - “To reimagine experiential business learning for the world.” 

Position Overview:

The Manager, Marketing reports to the Executive Director, Ivey Online, in the Dean’s Office, while working in close collaboration with the EdTech team at the Ivey Business School Foundation. You are a strategic and creative marketing professional with a passion for digital engagement and storytelling. You thrive in a fast-paced, collaborative environment and are energized by the opportunity to build something new. With a strong foundation in full-stack marketing and a flair for media production, you bring both analytical thinking and artistic vision to your work.

You are comfortable managing complex campaigns, working across departments, and juggling multiple priorities. You understand the nuances of marketing in a higher education context and are excited to help Ivey Online reach learners around the world. You are naturally curious and committed to staying ahead of the curve—regularly exploring new tools, trends, and technologies in marketing and design to elevate your work and inspire innovation.

Responsibilities:

1. Design, Manage, & Evaluate Campaigns 

• Plan and execute comprehensive marketing campaigns to promote Ivey Online’s portfolio of online and cohort-based programs, using a mix of digital advertising, email marketing, social media, and content marketing.
• Oversee the execution of integrated marketing campaigns, ensuring alignment across digital, content, events, and traditional marketing.
• Build and manage automated drip campaigns in Pardot, including segmentation, content sequencing, and performance tracking to nurture leads through the funnel.
• Analyze campaign performance using Pardot, Google Analytics, and other tools to assess ROI, optimize targeting, and inform future strategy.
• Develop persuasive sales presentations and pitch decks for use in roadshows, conferences, and partner meetings.
• Collaborate with Ivey’s central marketing team and external agencies to ensure all campaigns align with Ivey’s brand standards and strategic goals.
• Create and maintain a suite of marketing collateral including brochures, one-pagers, and digital assets tailored to different learner segments.
• Maintain and update the Ivey Online website, ensuring timely publication of new programs, faculty profiles, and learner testimonials.
• Coordinate with Ivey Executive Education to ensure consistent messaging and cross-promotion of offerings across the Ivey Executive Education website.

2. Produce & Manage Media Assets 

• Design and produce high-quality multimedia content—including promotional videos, course trailers, animations, and branded graphics—for use across digital channels and within course environments.
• Collaborate with Learning Experience Designers (LEDs) and the CTS team to storyboard, film, and edit instructional videos and learner engagement content.
• Develop motion graphics and animated assets for social media, email campaigns, and course intros/outros, ensuring all content is optimized for accessibility and mobile responsiveness.
• Manage the post-production process, including editing, sound design, captioning, and versioning for different platforms and audiences.
• Ensure all media assets adhere to Ivey’s visual identity and accessibility standards (e.g., WCAG 2.1).

3. Social Media & Community Engagement 

• Develop and implement social media strategies to build awareness, drive engagement, and generate leads for Ivey Online programs.
• Create and schedule content across platforms (LinkedIn, Instagram, YouTube, etc.), including graphics, video clips, and written posts.
• Monitor social media analytics to evaluate performance, identify trends, and adjust content strategy accordingly.
• Collaborate with internal stakeholders and external partners to amplify reach and ensure consistent messaging.

4. Service Delivery & Communication 

• Track and report on campaign performance metrics, including lead generation, conversion rates, and cost-per-acquisition, using Pardot and other analytics tools.
• Engage with industry partners, associations, and potential collaborators to explore co-marketing opportunities and expand Ivey Online’s reach.
• Work closely with the Operations Manager to ensure alignment between marketing activities and enrollment operations, sharing data and insights to support forecasting and planning.
• Maintain dashboards and reports to monitor campaign health and inform strategic decision-making.

Qualifications: 

Education & Experience

• A bachelor’s degree in marketing, communications, media production, or a related field.
• 5 years of progressive experience in marketing roles, ideally within higher education, digital learning, or a creative agency environment.
• Demonstrated experience managing digital marketing campaigns, including email automation, paid media, and content strategy.
• Proven track record in conversion optimization (CRO), paid media, and lead generation.
• Hands-on experience producing multimedia content, including video editing, motion graphics, and visual storytelling.
• Experience working with marketing automation platforms (e.g., Pardot), CRM systems (e.g., Salesforce), and content management systems.

Skills and Abilities: 

• Strong graphic design and video editing skills using the latest video and graphic design technology.
• Deep understanding of digital marketing tactics, including SEO, PPC, social media, and lead generation.
• Proficiency in analyzing marketing performance data and translating insights into actionable strategies.
• Excellent project management skills with the ability to manage timelines, stakeholders, and competing priorities.
• Strong written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences.
• A collaborative and proactive approach to working with cross-functional teams, including faculty, designers, and external partners.
• A commitment to accessibility, inclusivity, and continuous learning in digital content and marketing practices.
• Enthusiasm for staying up to date with current marketing trends, design best practices, and emerging technologies in media production and digital engagement.

What We Offer:

• Flexible or hybrid work plans for many roles
• A collaborative and engaging work culture
• Opportunity to join a community of people-focused professionals
• Market competitive compensation with annual increases available 
• Generous benefits package with employer-paid premiums, including a comprehensive Health and Dental Plan, Health Care Spending Account, short- and long-term disability programs, no waiting period required.
• Enhanced mental health benefits coverage and resources.
• Life and AD&D insurance for you and your family.
• Out-of-country travel insurance.
• Employee and Family Assistance Program.
• Pregnancy and Parental top-up leave program.
• A generous group retirement savings plan with 7.5% employer contributions. 
• Vacation starting at 15 days per year plus 2 paid Ivey Personal Days.
• Paid time off during the School’s December holiday closure.
• Numerous campus-wide arts, culture, and sport events.
• Supports for professional development and career progression opportunities.

Equity, Diversity, and Inclusion at Ivey

Ivey Business School is committed to Equity, Diversity, and Inclusion. Please explore Ivey’s EDI homepage for more information on Ivey's commitment to EDI, to read about Ivey’s progress in the EDI Update, and to meet Ivey’s EDI Advisory Council members.

Ivey Business School invites applications from all qualified individuals. Ivey is committed to employment equity and diversity in the workplace, and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodation
Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any accommodations in order to participate fully in our recruitment experience. Please contact us at careers@ivey.ca to notify us of any needs related to completing the job application, and/or throughout the recruitment process.

Application:

If you're excited about joining Canada's leading business school and meet the qualifications, please submit your resume and cover letter via the Ivey Careers page by the application deadline.

Ivey Business School Foundation:

Ivey Business School Foundation employees receive benefits exclusive to The Foundation, separate from Western University.

*Please note only selected candidates will be contacted.


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