Digital Media Planner

Title: Digital Media Planner

Location: Remote Canada

Reports to: Supervisor- Ad Operations

The Role: 

In this role, you are responsible for working directly with internal teams, ad platforms and other partners to plan, buy, traffic, and optimize online advertising and social media campaigns.  You are expected to manage multiple projects, be extremely detail orientated, and thrive in a fast-paced, data driven environment.  

Duties and Responsibilities

• Developing  and executing  online advertising and social media campaigns across multiple platforms (Google Ads, Facebook, DV360, LinkedIn, Twitter, etc)
• Monitor status, pacing and campaign performance. Provide qualitative and quantitative insights to help influence improved performance. 
• Optimize campaign tactics to achieve overall goals & KPI’s. 
• Provide media planning estimates for internal teams. 
• Serve as SME for our core tools and provide insights to other team members. 
• Utilize internal tools to track priorities in a high scale environment.
• Research current platform and online advertising trends providing thought leadership for internal and external teams. 

Expected Knowledge and skills

• One plus years of related experience
• 4 years degree in Marketing, Advertising or related field or related experience
• Knowledge in all major advertising platforms (Google Marketing Platform, Facebook, etc).
• Familiarity with tracking and conversion pixels and trafficking ad tags using DCM and other tools. 
• Thorough understanding of campaign targeting strategies.
• Expert level knowledge in Office Suite tools.
• Strong analytical abilities.
• Effective communication skills.
• Extremely high attention to detail.
• Strong organizational skills that allow for success in balancing tight deadlines and challenges.

J.D. Power is a global leader in consumer insights, data, analytics, and advisory services that helps clients drive growth and profitability. The company’s industry benchmarks and reputation for independence and integrity have established it as one of the world’s most well-known and trusted brands.

J.D. Power’s recruitment efforts are aligned with the company's commitment to provide opportunities rooted in diversity, inclusion, and equality.

Our Vision: To be the leader in providing advanced data solutions that empower industry transformation.

Our Mission: We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.

Our Values: We are Truth Finders, Change Makers and Team Driven.

We are dedicated to leveraging comprehensive and equitable practices which contribute to the overall success of the company and its employees. We invite you to learn more about our DE&I efforts.

J.D. Power is an equal opportunity employer and compliant with AODA/ADA legislation.  If you require accommodations during the recruitment and selection process, please specify.

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.