Senior Marketing Specialist

Join our Marketing and Communications team as a Senior Marketing Specialist, Insurance. In this individual contributor role, you will work with the Marketing & Communications team and key Insurance Solutions and Distribution partners to elevate our marketing efforts. This role is responsible for developing and deploying insurance go-to-market strategies and tactics that align with our business and marketing objectives, weaving in our brand voice to put the customer at the centre of all we do.

What you will do:

• Create high-quality marketing briefs and ensure successful go-to-market launches.
• Lead marketing initiatives and campaigns from start to finish.
• Use data and competitive intelligence to validate target segments.
• Integrate customer and advisor needs into marketing plans.
• Create engaging content and messaging for customer-facing materials.
• Market our products to resonate with target audiences.
• Deliver measurable business outcomes.
• Participate in Marketing Rallies and lead working group meetings.
• Ensure tasks and actions are updated in Marketing project management software and seek opportunities to suggest process improvement.
• Complete closeout sessions with working group and leaders to collect feedback on large initiatives to report on success results and learnings.

What you will bring:

• 5+ years of marketing experience, preferably in a related industry.
• Strong brand and marketing experience with both digital and traditional marketing elements.
• Excellent communication skills, both written and verbal.
• Experience leading and working through cross-functional teams.
• Strong collaboration skills with internal and external partners.
• Excellent analytical skills to identify insights and opportunities.
• Proven project management skills.
• Flexibility to be in office 3 days a week at one of the Canada Life main campuses.

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The base salary for this position is between  $63,500- $117,400 annually.  This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).  If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Be your best at Canada Life- Apply today!

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life serves?the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.?

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee?has the opportunity to?reach their potential.?

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact talentacquisitioncanada@canadalife.com.

Canada Life?would like to thank all applicants, however only those who qualify for an interview will be contacted.

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Apply now