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Social Media Strategist

by Hive Media

Location: London, ON
Date Posted: Sep 14, 2020
Hive Media

Job Description


Social Media Strategist 


Hive Media Group connects various audiences with satisfying, fun, and thought-provoking pieces of digital content. We are driven by our desire to entertain and educate audiences interested in entertainment, parenting, pets, history, and everything in-between.

Our distribution/social team leverages our knowledge of platform publishing and social algorithms to drive traffic and audiences to our various brands and domains using tools, analytics, and strategy to maximize the effectiveness of our content and getting the right users in front of the right pieces of content. Engagement, posting, and distribution strategies are done in a collaborative environment and constantly change as algorithms and platforms pivot. 

What We Want
We’re looking for someone who is enthusiastic and passionate about winning/spending their days creating and optimizing the most engaging/consumable content on the internet. We want someone who wants to help shape our content strategy and understands publishing in the platform era. In order to be successful in this role, you need to be hungry and always be pushing performance and driving results. We love to win and celebrate success and we want you to be amped to do this alongside us. This role is a great opportunity for anyone with a passion for digital marketing, social media, and publishing who wants to grow in a fast-paced and exciting industry/company.

This is a full-time, in-house position in London, Ontario
(During COVID-19 we will be WFH indefinitely, with plans to get back into the office late 2020 - early 2021)

**Applicants must submit a cover letter/resume with your application to be considered**


Skill Requirements
  • Proficient with FB Creator Studio and Business Pages
  • Familiar with the monetization of digital advertising revenue and the distribution of digital content is a massive plus
  • Business acumen with a capacity for strategic thinking and adaptable to change
  • Social media expert with a strong understanding of platform algorithms, organic distribution, and digital marketing
  • Strong written and verbal communication skills 
  • Proficient with spreadsheets and data analysis 
  • Understand virality and live and breathe getting people to click and engage with content
  • Google analytics, photoshop, and digital marketing skills are considered an asset but not essential

What You Will Be Doing
  • Execute our vision and strategies for our Facebook, Twitter, Instagram, and Pinterest accounts
  • Curate Memes, drive meaningful fan engagement, and moderate community to ensure safety of fans
  • Use real-time data and analytics to make recommendations and decisions for posting strategies and content decisions
  • Moderate pages and communities and respond to fans inquiries
  • Audit link and post-performance to understand audience tendencies
  • Translate post and page data to make effective posting decisions

Our Kind Of Person
  • You embrace change — platform publishing is volatile, so you need to adapt and pivot quickly
  • You understand how things go viral and why
  • You are collaborative and don’t shy away from office debates about which flavor of Starburst is best
  • You care about and take pride in your work
  • Comfortable taking initiative, working in collaboration with others and mentoring those who need it
  • Flexible in your hours of operation 

This is a full time position

Apply now