Marketing Manager

The successful candidate will have experience building marketing strategies, creating data-informed marketing plans and leading the execution of go-to-market initiatives designed to make a difference in the lives of clients + distribution partners.

What you will do 

• Develop, drive, execute, and evaluate measureable and nimble go-to-market plans
• Define, implement, and align team + individual goals + deliverables to organizational priorities
• Collaborate with a variety of stakeholders to ensure brand consistency, clarity, and transparency
• Integrate business goals and project objectives into customer-centred marketing strategies
• Partner with stakeholders to understand the end-client and identify marketing opportunities based on insights, market research and other relevant data
• Translate complex product information into compelling stories that drive audiences to act
• Supports distribution channels and wholesalers to more effectively market and position products and services
• Ensure brand consistency and effectiveness across channel audiences and marketing mediums (print, digital, social)
• Evaluate performance of project strategy and execution of tactics, using key learnings to inform continuous improvement 

What you will bring 

• 5+ years of marketing experience, preferably in the financial/business industry
• Lead, motivate, and coach a team to execute and evaluate a variety of strategic marketing plans  
• Strong relationship building skills to collaborate, partner, + build rapport with a variety of key business partners + stakeholders
• Strong decision making + communication skills to articulate, influence, and execute complex strategies + initiatives
• Experienced in multi-disciplined marketing: product, agile, digital, distribution etc.
• Strong problem-solving skills to make data-informed decisions
• Ability to work both independently and as part of a broader team
• A graduate from a post-secondary institution, specialized in a related field 

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The base salary for this position is between  $78,600- $131,000 annually.  This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).  If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Be your best at Canada Life- Apply today!

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life serves?the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.?

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee?has the opportunity to?reach their potential.?

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact talentacquisitioncanada@canadalife.com.

Canada Life?would like to thank all applicants, however only those who qualify for an interview will be contacted.