| Location: | London, ON |
| Date Posted: | Apr 09, 2024 |
Job Description
Channel Manager - SEO
Location Type: Hybrid
Voices is the world's #1 voice marketplace with over 4 million members. Since 2005, the biggest and most beloved brands have trusted Voices to help them find professional voice talent to bring their words to life.
Voices is looking for a Search Engine Optimization (SEO) manager to drive organic traffic and improve our visibility in search results. The Channel Manager, SEO is responsible for developing and implementing effective SEO strategies to improve our website and content for search engines and ultimately deliver more helpful content to our users.
As the expert in keyword research and on- and off-page optimization, you will work closely with marketing and product/development team members to ensure our efforts align with best practices and drive results. This role reports to the Manager, Demand Generation.
Responsibilities
- Ownership of the SEO strategy and execution, driving initiatives to enhance visibility, organic search rankings, and overall channel performance
- Conduct thorough keyword research and analysis to identify high-potential keywords and opportunities for new content and optimization
- Monitor, analyze, action, and report on performance using SEO tools and Google Analytics to track organic traffic, rankings, user engagement, competitor performance, and website health
- Conduct regular technical audits to identify and address technical errors and issues that may impact performance
- Collaborate with the product and development team to prioritize and implement technical SEO improvements, such as site speed optimization, mobile optimization, and indexing
- Lead the implementation of Rank Math SEO plugin to streamline structured data markup, image SEO, redirects, etc.
- Optimize website content, including browse pages, blog posts, tools, and other marketing pages to ensure they effectively target relevant keywords and adhere to best practices while delivering the best on-page experience for users
- Craft keyword-optimized and compelling meta titles, descriptions, FAQs, and other SEO content
- Build high-quality backlinks to increase site authority and traffic
- Promote an SEO-driven culture and provide guidance and SEO best practices for product or other related marketing projects that may impact site structure or performance
- Collaborate with the marketing team to build and maintain a cohesive SEO strategy across marketing site content, blog, PR, YouTube, and audio content
Required Skills
- 2 - 4 years experience as an SEO specialist or manager implementing on-page and off-page SEO techniques, including keyword research, content optimization, link building, and technical SEO
- Proven track record managing SEO for large websites with thousands of pages
- Proficiency in relevant tools (e.g. Rank Math, Ahrefs, Google Search Console, Screaming Frog) and web analytics tools (e.g. GA4, Heap)
- Previous experience with a content management system such as WordPress
- Familiarity with HTML and basic web design principles to effectively communicate with product and development teams
- An analytical, growth mindset, with the ability to interpret data, identify trends, and make data-driven decisions
- Strong project management skills, with the ability to identify and prioritize tasks, meet deadlines, communicate with stakeholders across departments, and manage multiple projects simultaneously
- Self-motivated and proactive, with a pulse on emerging trends and best practices
Educational Requirements
- BA or business diploma, with a focus in marketing
Equal Employment Opportunities
Voices values diversity. We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
Accommodation
Voices is committed to providing accommodation for applicants with disabilities; please let us know if you require an accommodation during the recruitment process.
Application Process
Interested candidates are encouraged to send their cover letter and resume by completing the online application. By doing so, your resume is guaranteed to be reviewed.
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