Product Marketing Manager - Railway Industry

About the Job

ZTR has an exciting opportunity for a talented candidate to fill the position of Product Marketing Manager, Rail Division.  As the Product Marketing Manager, you are responsible for developing positioning, messaging, competitive differentiation, strategies and business development, thereby enabling alignment between the Sales and Engineering teams to efficiently to generate and close opportunities of our Rail Solutions to the global market. This role is a remote position and can be located in the US and Canada. 

About us

The ZTR Rail Division designs sophisticated products and solutions aimed at improving the performance and reliability of aging locomotives; namely, locomotive modernization. We’ve been exceeding railway industry expectations for more than 30 years with our innovative technology, using expertly engineered micro-processor control systems.  Our key products and services reduce emissions, improve tractive effort, and improve battery and starting reliability.  To ensure value, performance reporting and information is wirelessly transmitted and/or integrated within the communication architecture of the locomotive.  In addition, our ZTR Railway Telematics Solutions enables remote Railcar and Maintenance of Way (MoW) construction equipment monitoring to make it easier for customers to manage mobile assets. Building on the expertise of and in partnership with the IoT division, the ZTR Rail team offers Railroads, MoW Contractors, Lessors and OEMs unparalleled visibility across the entire railway network so customers can increase availability, enhance reliability and improve maintainability. Our global reach includes short-lines, as well as multi-billion dollar railways located on six continents.

Job Details

Reporting to the General Manager - Rail, you will provide leadership and focus in defining and launching new products and services, global product marketing, strategies and business development.

Position Responsibilities

Marketing

• Conduct regular competitor research and analysis, gathering market intel, “Voice of Customer” and be closely coupled with the Commercial Development team
• Bring our solutions to market and drive adoption, including:
  • Arming Commercial with the knowledge and tools they need to be successful,
  • Developing customer-facing presentations,
  • Providing content for the Web site, and
  • Working closely with Corporate Marcom.
• Create marketing collateral and own translating the solution for market and company understanding.
• Educate employees and channel partners on markets, products, solutions and competitors.
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Facilitate Market Development Team meetings.
• Test marketing solution features, releases and ad copy.
• Inspire highly technical and innovative employees.

 
Strategy and Business Development

• Provide marketing vision and strategy to meet business needs, while identifying new opportunities for further growth.
• Develop solution marketing strategies (pricing, advertising, solution launching)
• Inform the strategic positioning of the Rail solution portfolio to customers, partners, and market influencers
• Create a marketing methodology and structure
• Participate in Rail Strategic planning
• Assist in our global expansion
• Create, liaison and maintain key strategic alliances and partnerships with Clients, Business Partners and industry associations to further the growth of ZTR and propel the industry
• Participate in “C” level customer meetings, industry trade shows and various marketing endeavors and campaigns

Qualifications:

• Must have significant experience working at a senior level within the Railway Industry
• 10+ years of experience in a senior management position, preferably as Product Marketing Manager, Director of Business Development or similar role

• BSc/BA, Diploma in Marketing, Communications or similar field
• Proven strategic planning and execution experience, with proven ability to set vision and strategy
• Familiar with various solution marketing techniques; positioning, competitive analysis, campaigns and pricing strategies, market analysis
• Demonstrated leadership skills to engage, persuade, encourage, motivate and influence others to execute on the marketing strategy.
• Creative, analytical and quantitative thinker.
• Excellent written, verbal, interpersonal and presentation skills
• Customer focused and commercial driven  
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Computer Skills: Microsoft Office, Dynamics CRM, and Internet

What makes us different?

Proven. Trusted. Enduring. That's ZTR. We're committed to delivering an exceptional customer experience by consistently applying the principles of trust, partnership, expertise, and proven technology – knowing that our employees are the key to our success.

At ZTR, we’ve created a distinctive culture. We have many dynamic and diverse departments that contribute to the company as a whole. We create strategies and work to accomplish our goals as a team. Through the application of the ZTR Golden Rules, we follow an elevated code of conduct for interactions with each other and our customers, knowing that by engaging in positive collaboration, we win together. We reward hard work. We know family is important and so we encourage a healthy work/life balance. Employees enjoy a complete benefits package including vacation time, life insurance, medical, dental, long term disability, a group retirement savings plan, and educational opportunities. 

 ZTR Control Systems provides accommodations for applicants with disabilities throughout the recruitment process. Candidates requiring accommodations during the recruitment process are asked to contact Human Resources . Information received regarding the accommodation needs of applicants will be addressed confidentially. 

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