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Marketing Automation Specialist - Remote across Canada

by Info-Tech Research Group

Position Type: Full-time
Location: London, ON
Date Posted: Jan 19, 2022
Info-Tech Research Group

Job Description

Marketing Automation Specialist - Remote across Canada

Job Details



Have you been looking for a role that’s exciting and gives you great stories to talk about? Here at Info-Tech Research Group, we are about to embark on a large-scale transformation of our marketing tech-stack, and you will have a chance to be a part of this transformation.

Info-Tech is one of the world’s fastest-growing IT research and advisory companies, proudly serving over 30,000 IT professionals. We are looking for a strong Marketing Automation Specialist to join our Marketing Operations team.

The Role

As a Marketing Automation Specialist, you will build effective marketing automation solutions that will support lead generation and revenue growth.  You will help Marketing deliver targeted and timely email campaigns and build automated programs to fuel our inbound funnel. In this role, you will be working closely with multiple stakeholders within Sales, Operations, and Product/IT departments to support integrations, define system requirements, build and manage supporting assets, execute campaigns and report on results.

What’s in it for you?

This could be a big highlight of your career! It’s not very often that companies undergo such major change, is it? YOU could be a part of it. You will learn the intricacies of the business and the tools that we use as you interact with multiple teams to ensure smooth integration between various data points in Salesforce and our innovative Mar-Tech stack.

Why work for us?

We are a growth focused, entrepreneurially spirited company that has consistently achieved YoY growth in our 23 years of operation and are especially proud of our double-digit growth in the midst of a global pandemic.

When you join Info-Tech you get access to unlimited opportunities for professional growth and development in your field of expertise or areas you are interested in. We promote learning to help you be a better professional and we will also pay for some of those certifications.

You will work in a highly collaborative team that functions efficiently even in a remote work setting. You will have flexibility to work from home, at the office (located in London / Toronto Ontario and quite fun), or in a hybrid mode.

We offer great competitive salaries, benefits plan, and RRSP matching plans.  

Major Responsibilities

  • Enable new features and functionality for a robust marketing automation architecture while maintaining the current Salesforce integration with our existing applications such as Bizible, Zoominfo, Salesloft etc to increase lead volume, conversion rates, deliverability.
  • Support our marketing team with operational tasks (via our service desk ticketing system) on marketing campaigns, including email list preparation, post-event list uploads and campaign management in Salesforce.
  • Measure insight across a number of success criteria, including email deliverability, lead stage conversion and marketing influenced pipeline and revenue
  • Provide input on email metrics improvement, including A/B testing, email personalization and suggesting new campaigns/programs/tools to drive pipeline.
  • Responsible for executing nurturing and engagement programs, managing email compliance, and assisting on email programs to support all regions globally.

Who should apply?

In addition to the below, if "creative solutions", "innovative", "analytical", "tenacious" sound like your strengths, apply today!

  • 3-5 years of experience in email marketing, including at least 2-3 years of hands-on experience with marketing automation systems, ideally within a B2B context.
  • Strong knowledge of Salesforce
  • Pardot knowledge is good to have
  • A good understanding of email channel and marketing automation best practices
  • An ability to prioritize tasks based on the impact they have to colleagues and KPIs
  • A data-driven mindset, a proactive attitude, and great organization skills
  • Extreme attention to detail to ensure all marketing assets are well-built and tested.
  • Experience with reporting on email campaign and program performance and providing insights and recommendations

Apply now if this interests you and you have the relevant experience!

ITRG is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other legally protected factors. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process. 

Apply Now