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Job Description
ASICS Running Apps – Growth Design Lead
(Full time)
Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy, “Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)”, represents our wish for people all over the world to live healthful and happy lives in both body and mind.
The ASICS brand is especially well known for its connection to running and for producing extremely high-quality running shoes. To strengthen our commitment to runners, we are expanding our investment in running-related digital services, i.e. running event technology (Race Roster™), AI run-coaching apps (the ASICS Runkeeper™ app), and other exciting platforms that will help us better serve the running industry. Combined, these projects and products makeup ASICS Fitness Apps.
Our mission?in the past, today, and into the future?is to contribute to a healthful and sustainable society and to bring joy to the people of the world through sports. Sports are an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!
Position Overview
As a Growth Design Lead you will be responsible for leading the overarching creative strategy and planning for Growth, Brand Marketing, and Race Roster Marketing teams. You will be relied upon to identify and conceptualize new creative opportunities and see projects through from inception to production. Day to day, you will be responsible for managing projects efficiently while adapting to shifting priorities and project scope. This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve.
Responsibilities
- Produce high-quality digital assets and review all Growth and Brand Marketing creative work across channels to effectively portray the brand
- Lead Growth and Brand Marketing initiatives through a lens of diversity and inclusion
- Refine and update brand guidelines and processes to ensure brand aesthetic is maintained and abided by across teams
- Optimize digital assets and messaging across media channels through continual learning via A/B testing to improve channel growth and ROI
- Ability to iterate quickly and improve performance of digital assets on a consistent basis powered by data-driven decisions
- Familiar with the mobile app running space and able to create competitive digital assets in the fitness apps market across various channels to drive conversions
- Display an extensive understanding of the advertising and digital space as it relates to channel-specific creative best practices
- Creatively direct, plan and execute at video and photoshoots as needed
- Contribute design resources where needed
- Meaningfully participate in diversity and inclusion initiatives across the ASICS Running Apps teams
Education & Experience
- Bachelor’s degree in marketing, advertising, graphic design, creative production or similar field
- Experience working in design as an Art Director and/or Senior Digital Designer for in-house or agency
- Experienced knowledge in video concepting and storytelling
- Experience collaborating with product and brand marketing teams
- Interest in contributing to the brand vision and growth initiative projects
- Highly proficient in Adobe Suite Skills, Figma and Sketch
- Strong digital design portfolio
- Strong project management skills
- Self-starter & strong project management skills
- Thrives in a team setting
Performance Measures
- Effective completion of assigned tasks
- Efficient use of time and resources
- Continuously learning and improving in your role
- Quality of work performed
- Ability to communicate effectively with other employees at all levels of the organization
The successful candidate for this role will become an employee of Race Roster North America Corporation (RRNA), a subsidiary of ASICS Corporation – a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011.
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