London Tech Jobs / London, ON - Fanshawe College - Digital Content Strategist

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Position Type:	Full-time
Location:	London, ON
Date Posted:	Jun 26, 2022

Job Description

Digital Content Strategist

Posting Number	40433
Requisition Title	Digital Content Strategist
Internal Posting Closing Date
External Closing Date
Open Until Filled	Yes
Campus Location	London
Department	Marketing (MAC)
Employment Group	Support
Pay Details	$30.56 per hour
Hours of Work per Week	35 Monday to Friday 8:30 a.m. to 4:30 p.m.
Summary	Working at Fanshawe College As an employee of Fanshawe College you may be required to work on-campus, remotely, or a combination thereof. Confirmation of your work location will be clarified with you upon hire, and may be subject to change based on the duties required of your position. Note: This is a full-time position (35 hours per week). Duties: Under the supervision of the Senior Manager, Marketing, and in conjunction with the Marketing and Corporate Communications teams, the Digital Content Strategist is responsible for driving organic traffic to Fanshawe’s digital properties, through the planning and execution of SEO (search engine optimization), digital content and UX strategies for the web. The incumbent will conduct keyword research and write search-optimized content that aligns with the brand, as well as marketing and communications objectives. This position is also responsible for conducting best practice research and developing performance metrics to report on the success of digital content strategies, using a variety of online and digital tools.
Qualifications	Post-secondary 3-year diploma/degree in Digital Content Marketing, Website Development or related field Minimum 3 years’ experience in UX principles and research practices as well as search engine optimization, including detailed keyword research, manual site audits and using SEO tracking and tools, such as Google Analytics, Tag Manager, Moz, Ahrefs and SEM Rush An equivalent combination of education and/or experience may be considered; preference will be given to applicants meeting the education requirements Experience with a CMS such as Drupal or WordPress and HMTL or CSS an asset Google Suite skills and certifications as well as experience with social media platforms would be an asset Strong skillset in copywriting, SEO, digital marketing and reporting analytics an asset Demonstrated strong organizational skills and attention to detail Demonstrated ability to work independently and as a team Demonstrated excellent verbal and written communication skills
General Information	While transcripts are not required for the interview, they are mandatory prior to any offer of employment. We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged. Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds. Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the Recruitment Coordinator leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs.
Special Instructions to Applicants	In order to view the related Job Description, copy and paste the following URL into a new browser window. https://hrjobsweb.fanshawec.ca/MACDIGCONSF%20-%20Digital%20Content%20Strategist%20(Vacant).pdf

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