This posting has expired and applications are no longer being received and this job does not show up on the main job list.
| Position Type: | Full-time |
| Location: | London, ON |
| Date Posted: | Oct 24, 2022 |
Job Description
Marketing Operations Strategist (Remote)
At Paystone, we are building the future of customer-driven growth for small businesses. Our growth platform NiceJob offers business owners both hands-off and hands-on solutions so that every customer can bring them one more.
Your Job
The Marketing Operations Strategist, primarily focusing on our growth platform NiceJob (nicejob.com), will be responsible for the successful execution of Paystone’s marketing technology, ensuring website visitors, new leads, and existing customers are delivered the right content at the right time to increase conversion and reduce churn. This is a highly analytical role that is constantly looking for ways to use technology to increase conversion rate, educate buyers and increase the velocity of the sales cycle. This role sits at the heart of the marketing team driving operational efficiency. They will play a critical role in alignment between marketing and sales, while also working closely with the teams responsible for CRM and BI.
Why join us?
Paystone is growing and evolving on a weekly and monthly basis. We’re getting hyper-focused on filling a market gap with our product, which is also growing. We’re a group of really passionate people who really like to push the status quo and do what’s right.
About our Team
We’re a team full of highly motivated and committed people. We’re evolving and changing, so if you thrive in places of transition, this is the place for you. We’re real people helping other real people solve their problems and we do it because that’s what good people do. So come work with some people who aren’t just good, they're great!
Your Focus
- Manage the day-to-day of Paystone’s marketing operations and technology, executing a best-in-class program to nurture leads and customers throughout the lifecycle
- Partner with the broader marketing and sales teams to map out the holistic customer acquisition journey and content strategy
- Build automated campaigns, sequences, and triggers through email, text and in-app messaging to drive conversion, product adoption, retention, and upsell/cross-sell
- Conduct ongoing A/B testing related to subject lines, messaging, design and CTAs to develop insights and drive continual optimization
- Assist in the development and execution of marketing operations and processes, such as segmentation, lead routing/scoring, data cleansing, and marketing attribution
- Ensure Paystone stays in compliance with applicable data privacy laws and regulations
- Take ownership of marketing data and reporting, liaising with our BI team when needed
- Guide the evolution of our technology stack, proactively researching and implementing the latest best practices, strategies, and industry standards.
Who you are
- 3+ years experience in Marketing Automation in B2B SaaS
- Hands-on experience working with Marketing Automation platforms, such as Pardot, Hubspot, and Intercom, as well as other platforms such as Chili Piper, Salesforce & Google Data Studio.
- Experience implementing and managing customer segmentation, lead scoring, and drip campaigns
- Knowledge of database management concepts and best practices
- Cross-functional RevOps experience aligning marketing, sales and customer success
- Knowledge of data privacy laws and email regulations, best practices, and compliance including but not limited to GDPR, CASL etc.
Perks & Benefits
- Compensation tied to market data (we user Mercer)
- We reward for contribution
- Everyone gets Equity
- Unlimited Vacation - yes, for real
- We’re committed to career development
- Work from home or anywhere
- Company Events
- Extended Health/Dental/Vision Care (Day 1)
- Disability insurance (Day 1)
- Employee assistance program (Day 1)
Our Mission
By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.
By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.
Curious?
Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.
Come check us out!!
About Us
Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.
**Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.**
Apply Now