Content Marketing Writer

About the job  

We’re seeking a Content Marketing Writer to join our writing team. This role is ideal for an experienced writer who thrives at the intersection of technology, business strategy, and storytelling. You’ll craft compelling content that speaks to IT leaders and decision-makers, helping to position Info-Tech as a trusted authority in the IT research and advisory space.

Reporting to the Senior Manager for Content Marketing, you’ll write and review content that supports our Marketing efforts across the organization, driving engagement, supporting campaigns, and strengthening our brand voice.

Key Responsibilities:

Produce engaging content from technical subject matter, using a solid understanding of technology, the IT sector, and the IT leader audience.

Responsibilities include:

• Write and review a variety of marketing and sales content, including emails, landing pages, and sales material.
• Collaborate with analysts, researchers, and other stakeholders to translate IT research into engaging content.
• Maintain a consistent tone and voice that reflects Info-Tech’s brand and values.
• Stay current on IT trends, enterprise challenges, and B2B marketing best practices.
• While content writing will primarily be for the website, emails, and sales material, additional writing responsibilities may be identified.

Key Selection Criteria:

• 3+ years’ experience, preferably in the B2B IT space.
• Demonstrated understanding of topics such as AI, digital transformation, cybersecurity, cloud, data analytics, and IT strategy.
• Writing and editing skills with a keen eye for detail, language, and flow.
• A collaborative mindset and experience working with subject matter experts and cross-functional teams.
• Comfortable working under tight deadlines.
• Portfolio of relevant writing samples.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.