Amazon Marketing Manager

Description

The Amazon Marketing Manager will be an expert in the Amazon Advertising platform and work closely with the VP, Amazon and the Amazon Marketing Management team to develop StarTech.com’s global Amazon Advertising strategy in alignment with the company’s Brand and Product Strategy.

In this role, you will lead a team of specialists and external partners in the execution, management, and optimization of campaigns across all Amazon Advertising platforms. In collaboration with Category & Merchandising Managers, the Marketing Manager will provide strategic consultation and data driven insights into StarTech.com’s media data to deliver ASIN level product strategies which maximize brand awareness, traffic, conversion and ultimately drive revenue growth.

What will you be doing?

• Develop and execute the global Amazon advertising strategy aligned to the StarTech.com brand and product strategies to achieve desired business outcomes including:
  1. Driving product discovery and traffic to both product detail pages and branded pages such as Amazon Stores
  2. Creating a competitive edge in brand awareness and exposure
  3. Optimization of sales of under-converting or top performers
  4. Ensure success of new product launches
  5. Drive incremental revenue

• Own advertising performance for North America & collaborate with Amazon Marketing Management team to ensure global strategy alignment
• Monitor, measure and analyze advertising data to provide precise performance reports and work with Merchandising Managers to turn insights into actionable strategies to drive growth
• Analyze advertising data to produce Category/ASIN insight and recommendations to Category Managers on ASIN level strategies to drive growth
• Assess, acquire, and manage agency partners and platforms
• Manage Reputation Management & Non-Amazon digital marketing campaigns
• All other related duties as required

What can you bring to the table?

• Bachelors’ degree in Economics, Marketing, Advertising, or Business
• 5 years+ Amazon Advertising experience and broader digital marketing/paid advertising experience, specifically in driving customer traffic and conversion across eCommerce sites
• Past experience working in high-growth digitally driven marketing and sales organizations
• Proven experience of managing marketing budgets towards goals and objectives
• Ability to work with a wide variety of categories, subcategories, and products
• Highly analytical with substantial knowledge of Excel to dissect and digest large-scale data
• Strong communicator and collaborator with the competence to make data driven decisions
• Knowledge of Skai (formerly Kenshoo) and Amazon Marketing Services would be advantageous
• Well versed in digital analytics and reporting tools and platforms, with ability to quickly navigate data and leverage analytics to make decisions
• Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders
• Understanding of SEO best practices
• Understanding of digital creative production, ad serving, cross-channel attribution, and media math

What’s in it for you?

• Comprehensive Benefit Plan and RRSP or 401K Matching
• Bonus Plan
• Competitive Vacation Policy
• Fitness Subsidy
• Training and Development Program
• StarTech.com Product Discount

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 23 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2022 and for the 12th consecutive year. In 2022, StarTech.com is proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada’s “Best Employers” as well as “one of Canada’s fastest growing companies” for a ninth year in a row by “Profit 500”.

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

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