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Marketing Automation Manager

by PSD Citywide Inc.

Position Type: Full-time
Location: London, ON
Date Posted: Jun 21, 2022
PSD Citywide Inc.

Job Description

Marketing Automation Manager


About PSD Citywide

 PSD Citywide is a full-service firm offering research, consulting services and software to the North American public sector market. Our client base includes hundreds of small, mid-sized, and large municipalities from across North America, provincial/state and federal government agencies, and private sector entities. We are an industry leader that specializes in enterprise asset management and financial budgeting for municipalities. Over our years of experience, we have developed cutting-edge software solutions for our client’s asset management and financial budgeting needs, leaving behind mature and manageable programs making positive impacts in local communities.


PSD Citywide’s service areas are configured to meet three essential needs for governments: policy research and analysis, high-performance technology, and credible data. Through our infrastructure and financial consulting practice, we work with decision-makers to refine organizational systems, programs, and processes for better corporate outcomes.


As we continue to grow, we are seeking a full-time Marketing Automation Manager to join our Marketing team. This is a remote based role. The ability to travel will be required in this role. 



This resource plays a key role in managing our email marketing and lead nurturing programs. As the owner of HubSpot, they will develop automated content campaigns, develop and maintain scoring, as well as design and deploy related strategies and processes to engage prospects and convert them into MQLs.



  • Minimum 3-years of experience in SaaS marketing at a startup or early-stage companies with experiencing engaging audiences in Canada, the United States, and beyond
  • Bachelor's degree in Marketing, Business, or related field is preferred
  • Strong understanding of measuring lead attribution, website conversion, and tracking top-of-funnel activity
  • Proficient expert in the fields of lead generation, nurturing, demand generation, Email marketing, campaign management, conversion, lead qualification and scoring, automated nurture campaigns, full market funnel management
  • Hands-on experience creating workflows and working with marketing automation platforms - specifically HubSpot integrated into Salesforce
  • Experience in developing landing pages, webinar registration portals, and bot chat tools for ongoing lead generation across all channels
  • Excellent writing and copywriting skills as well as proven ability to manage multiple projects at once
  • Excellent problem solving, project management, analytical thinking skills with a passion for good processes


Responsibilities & Duties

  • Own the implementation of HubSpot from day one, responsible for implementation, integration with Salesforce, and the development of all templates and process/workflows
  • Generate leads as measured by impressions, opportunities, MQLs/SQLs, pipeline coverage, and revenue
  • Execute email and nurture campaigns from start to finish across all channels
  • Expand on marketing automation capabilities to create and lead nurture campaigns via email, content, and social channels, leveraging data and analytics to continually refine marketing campaigns to improve conversion
  • Coordinate with designers to bring visual concepts and marketing collateral to life
  • Collaborate with the Social Media and Content Manager to develop new blog and video content
  • Build product credibility by generating reviews, creating case studies, and establishing partnerships
  • Support the Marketing Lead in building out a network of partners that will drive the affiliate marketing program
  • Ensure top of funnel tagging in place across all channels
  • Report on marketing KPIs and provide data-driven insights for future campaigns
  • Organize webinars and coordinate communication efforts to maximize attendance
  • Other duties assigned


Recruitment Process

All resumes will be reviewed for experience working with key technologies. Only those who qualify will be contacted for an initial screening interview. We strive to provide a quick recruitment process, but to find the right candidate for the job the process may take up to a month to complete. We will let the candidates know if we will not be moving them to the next step in the process.


Phone Interview

If you are invited to a screening interview you will discuss your experience with one of our HR team members. This interview is an opportunity to get to know a little more about the company, the type of work we do and impact we have.


Virtual Interview

Candidates invited to a virtual interview will meet with our hiring team and HR. This will allow the candidate to get to know the team as well as learn more about our processes, culture, and growth opportunities we have at PSD.


Why work with us?

Employee personal and career growth is important to us, and we will encourage you to pursue the things you care about.  We have a mentoring program that matches you with a senior developer for your first three months to ensure you get fully acquainted with our tech. We also encourage continuous learning through a Training & Development program allowing our developers to fully explore their interests and contribute to different product development teams at PSD.


Employee Perks

  • Competitive Salaries
  • Full Benefits Package
  • Work from home
  • Relocation Assistance Program
  • Company Matched RRSP Contributions
  • Flex Hours & Paid Time off
  • Social and Charity events and initiatives
  • Ergonomic Workstations


PSD is an equal opportunity employer. We are committed to providing accommodations for people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply, and we will work with you to meet your accessibility needs.