Senior Analyst, SEO & Web Performance

Fairstone’s Digital Marketing team is seeking a Sr. Analyst of SEO & Web Performance to drive organic growth, optimize website performance, and enhance user experience across key websites, including Fairstone.ca, FairstoneBank.ca, Walmartrewards.ca, EdenParkCanada.com and HomeTrust web properties. This role is critical to improving search rankings, increasing organic traffic, and maximizing conversions, directly contributing to Fairstone’s revenue goals.

The ideal candidate has 3+ years of experience in SEO, web performance, and digital marketing, with a proven track record of delivering measurable results. This role requires a strategic thinker with strong technical skills, a data-driven mindset, and the ability to collaborate across teams.

SEO Strategy & Execution:

• Develop and execute comprehensive SEO strategies to improve organic search rankings, traffic, and conversions

• Adapt and evolve SEO strategies to align with AI-driven search technologies and stay ahead of algorithm updates

• Conduct keyword research, competitive analysis, and content optimization for Fairstone.ca, Walmartrewards.ca, and other key websites

• Optimize on-page elements, such as meta tags, internal links, and schema markup

• Build off-page SEO strategy to improve domain authority

• Ensure website follows technical SEO best practices by managing crawlability, optimizing sitemaps, and improving Core Web Vitals to enhance search engine visibility and site performance

• Conduct regular site audits to identify and resolve technical issues (e.g., broken links, 404 errors, duplicate content, and accessibility)

• Monitor and improve site health metrics, including page speed, mobile responsiveness, and overall performance

• Monitor and report on front-end and back-end organic search performance using tools like Google Analytics, Google Search Console, Conductor, and QuickSight

Local SEO:

• Optimize Google Business Profile and Apple Business listings

• Collaborate with operations to ensure accuracy of branch addresses, hours, and local branch listings

• Enhance local search visibility through city, branch, and specialty page optimizations

Website Management & Optimization:

• Support the management of customer-facing websites, including content updates and maintenance

• Collaborate with development teams to implement new features, pages, and updates

• Optimize landing pages for SEO, UX, and conversions

• Conduct A/B testing and usability testing to improve user experience and conversion rates

WE OFFER:

• Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.

• Wellness: Tailored well-being solutions available 24/7.

• Time Off: Minimum 15-20 paid vacations (as per job grade), 6 wellness days, with federal holidays.

• Community Support: Paid Volunteer Day to give back to your community.

• Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan

• Development: Access to Fairstone Academy for comprehensive training and skill development.

• Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

We are looking for someone with:

• 3+ years of experience in SEO, web performance, or digital marketing

• Proven expertise in web analytics (e.g., Google Analytics, Google Search Console) and SEO tools (e.g., Conductor, SEMrush)

• Strong understanding of technical SEO, Core Web Vitals, and website optimization

• Experience with content management systems (e.g., AEM, WordPress) and HTML/CSS

• Excellent analytical skills with the ability to translate data into actionable insights

• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment

• Financial services industry experience is an asset

• Financial services industry background an asset

• French language skills an asset

*Position is now vacant

WE ARE PROUD TO BE: Montreal's Top Employers 2025 by Canada’s Top 100 Employers!

Learn more: https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Time Type: Full time

Job Type: Permanent