Digital Engagement Specialist

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth.  We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

The Student Experience (SE) Portfolio inspires all learners to ignite extraordinary change in the world, and supports the whole learner’s growth through programs, services and
experiences that foster well-being, build connections and develop skills.
 

Responsibilities

The Digital Engagement Specialist will be responsible for developing proactive social media and digital strategies, in alignment with the goals and priorities of the University and Student Experience, including Western’s Strategic Plan. The role will communicate the Student Experience brand story across a variety of digital channels and serve as a consultant to stakeholders within Student Experience and other student-facing departments as appropriate. The Specialist will manage the day-to-day development and execution of social media strategies and digital content within Student Experience, with a goal of fostering brand reputation, engagement and loyalty, and in doing so, will enhance Student Experience storytelling and engagement through digital campaigns, ensuring the latest best practices are leveraged across a variety of digital platforms. The Specialist will also respond, engage and identify influencers to execute content and will work with external vendors to proactively support strategic communications as required.

Qualifications

Education:
-    Undergraduate Degree in Communications, Public Relations, Journalism/Media or other related program
-    Relevant certification (e.g. Facebook Blueprint) is preferred
-    International Association of Business Communicators Designation in progress or completed is preferred

Experience:
-    5 years’ experience in strategic communications or marketing, with experience in digital and social marketing development and planning 
-    Experience in a post-secondary environment is preferred

Knowledge, Skills & Abilities:
-    Advanced skills with digital media tools, content marketing and social media platforms
-    In-depth knowledge of social media best practices, processes, trends, and tools
-    Exceptional verbal, written and presentation communication skills and confidence addressing complex situations
-    Ability to apply creativity and recommend strategies for engagement initiatives in response to cultural and social trends
-    Compelling and persuasive communication skills to engage individuals within the University
-    Strong attention to detail and proofreading abilities
-    Ability to work collaboratively across all levels of the organization, and to value consensus as a desired outcome
-    Commitment to ongoing professional development with a desire to take on new challenges
-    Ability to work within a flexible schedule to accommodate the University’s events and activities
-    Ability to produce high quality work while determining own priorities and defining realistic objectives and timeframes
-    Intermediate computer skills in Microsoft Office Suite
-    Proven ability to build both formal and informal professional relationships within, across, and external to organizational boundaries

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process.  If you require accommodations for interviews or other meetings, please contact Human Resources at hrhelp@uwo.ca or phone 519-661-2194.

Please Note:

Effective September 7, 2021, all employees and visitors to campus are required to comply with Western's COVID-19 Vaccination Policy.

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.



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