Marketing Director

by Northern Co.

Position Type: Full-time
Location: London, ON
Date Posted: Jun 21, 2022
Northern Co.

Job Description


Marketing Director

About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.

What We’re Looking For

We are looking for a Marketing Director to join our growing team and lead the marketing strategy for the Northern brand, both internally and externally through demand generation initiatives and brand awareness activities, in turn generating inbound leads for Northern’s full range of agency services.

*Hybrid work is available for this role

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

  • Robust Benefits plan, including a Health Spending Account
  • Wellness Program & LifeWorks EAP
  • Fitness Reimbursement Program
  • Vet Care Program
  • RRSP Matching
  • Profit-Sharing Performance Bonuses
  • Endless Professional Growth Opportunities
  • Delicious Meals & Company Social Events
  • Free Onsite Parking
  • Referral Bonus Program
  • Flexible work environment - so you can work where & when you work best
  • Allowance to help set up home office

Just to name a few!...

Key Responsibilities

  • Lead marketing strategy for Northern including primary responsibility for maintenance of the Northern brand
  • Drive demand creation and lead generation in developing qualified sales leads and crafting brand awareness
  • Plan, develop and execute Northern content across multiple channels such as website landing pages, blog articles, advertisements, email marketing, and press releases
  • Plan, direct and coordinate marketing efforts in partnership with events, webinars, workshops, and speaker panels
  • Communicate with external partners to coordinate joint content and co-marketing initiatives
  • Plan and manage the monthly expense and budget of campaigns
  • Ensure all campaign materials adhere to brand image and voice standards
  • Manage team members; taking responsibility for their job satisfaction, engagement and career success by developing their skills through coaching & mentoring
  • Assist with recruiting, interviewing, and hiring new marketing team members

Qualifications:

  • 5 - 7+ yrs of proven working experience in Marketing or Communications within an organization, preferably in marketing, commerce or technology
  • 3 + years of experience of people management
  • Knowledge and experience in various marketing platforms for analytics, advertising, email marketing, and CRM
  • Knowledge of performance marketing strategies such as paid media (eg. Google, Facebook, LinkedIn, etc.) and email automation (eg. Salesforce, Marketo, etc.)
  • Experience copywriting and copy editing for B2B and enterprise audiences
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website and content management tools
  • Proficient in the fundamentals of graphic design and the functionality and utilization of the extended Adobe Suite.
  • Presents a portfolio with examples of successful growth case studies, marketing content and campaigns.

 

At Northern we recognize that experience comes in many different forms. If your experience is similar to what we’re looking for, please consider applying. We know that the best problem-solving and creative thinkers are those with thought diversity; that’s why we’re dedicated to adding new perspectives to our team.

Since its founding in 2015, Northern has grown to nearly 200 employees, helping leading brands across North America navigate digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® in Canada including Best Workplaces™ in Canada, Ontario, for Women, for Hybrid Work, and more.

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.

 

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